Incremental Investment in Volunteer Strategy: Measuring What Matters + Demonstrating Impact
Session 4 with Rob Jackson FRSA — practical ways to measure, communicate, and amplify the impact of volunteer engagement beyond volunteer hours.

Event Overview
How do you demonstrate the true value of volunteer engagement beyond volunteer hours?
In the fourth session of our Incremental Investment in Volunteer Strategy series, Rob Jackson and Houston Goodwin will explore practical ways to measure, communicate, and amplify the impact of volunteer engagement.
Together, they'll discuss how organizations can move beyond basic activity metrics to capture meaningful outcomes, connect volunteer engagement to organizational priorities, and tell compelling stories that resonate with leadership, funders, and community partners.
You'll Learn How To:
- ✓ Measure outcomes that matter—not just volunteer hours and participation
- ✓ Connect volunteer engagement to mission impact, organizational goals, and future investment
- ✓ Combine meaningful data with authentic stories to communicate impact effectively
- ✓ Build simple, sustainable measurement practices that support continuous improvement and long-term success
Missed a previous session? Watch the previous sessions — recordings and slides from the full series are all available there.

About the Presenter – Rob Jackson
Rob Jackson is a consultant, trainer, speaker, and writer in volunteer leadership and management with over 30 years of experience. A globally renowned thought leader, he works with organizations and individuals around the world who want to get better at engaging and inspiring people to bring about change through volunteering.

About the Presenter – Houston Goodwin
Houston Goodwin is CEO of Better Impact, where he is on a mission to help organizations transform how they recruit, engage, and report on volunteer impact. He believes volunteer leaders are strategic drivers of change, and his work at Better Impact centers on building a stronger volunteer technology ecosystem that helps organizations reduce friction, increase engagement, and demonstrate outcomes in a world that demands more data and accountability.
Live Chat with Like-Minded Leaders
Join the conversation during the live session! Our chat will be open for questions and shared ideas. You'll connect with other volunteer managers and engagement professionals from across the globe—all in real time.
Bonus: Earn Professional Development Units
Those who attend the webinar live can earn a Certificate of Completion which can be used towards earning Professional Development Units (PDUs).